The Mygrant Podcast is a podcast that covers helpful topics and advise for international students in the United States and abroad. The host Jake shares his experiences as an international student and how he established a successful career for himself as an immigrant.
Problem
The lack of web presence eliminates an open line of communication between The Mygrant and its audience, or the opportunity to learn more about The Mygrant. This hinders the brand from reaching its maximum growth potential.
The Facts
Solution
Understanding the broad target audiences, catering to each specific group and encouraging conversations around topics discussed utilizing
social media.
Who does the Mygrant podcast Website appeal to? Here is an analysis of the specific groups the interface was
created for.
Strategy
Encouraging productive conversations related to career growth, as a minority in a corporate setting.
65% of the total number of listeners were found to be students. Of the 65%, 70% percent were U.S. international students and 30% of the listeners were U.S. based students.
23% of the total number of listeners were found to be working professionals. 73% of the working professionals were recent graduates, while the remaining 27% percent were about 5 years into their careers.
12% of the total number of listeners were colleges and universities, who expressed interest in potentially working with The Mygrant.
The website is informational, and is a point of contact for people interested in collaborating, learning more about The Mygrant, and interested in getting involved. Site visitors include; but are not limited to international students, local students, colleges, and universities.
Students and professionals also fall into this group, young professionals seeking advice on job interviews, reclaiming their careers or excelling in their careers. Ideally, the target audience is a person just starting in their career or at the peak of their career. Someone who enjoys actively listening to conversations on topics of self-improvement.
Target Audience
